Undo announces formation of advisory board
Press Releases

November 18 2014

Software industry leaders to share insight with fast-growing reversible debugging tools company

Cambridge, UK, 18 November 2014, Reversible debugging tools provider Undo (http://undo.io/) today announced the formation of its inaugural advisory board. Made up of experienced technology leaders, it will provide strategic guidance to the company as it grows. The skills of Undo's advisory board span programming, startups, investment, sales and marketing, and members will help to connect the company’s management team to the wider global software industry ecosystem.

UndoDB, Undo's Linux and Android reversible debugging tool enables developers to record, rewind and replay their code to quickly find critical bugs, increase productivity and meet development deadlines. 2014 has already seen momentum accelerate for the company. It closed an oversubscribed third funding round of $1.25m, launched UndoDB Out-and-About, a new way of licensing its software, doubled staff headcount, and was recognised by Gartner as a “Cool Vendor in Application Development” for 2014.

Initial members of the board are:

  • David Gammon, CEO of Rockspring, which advises and invests in early stage technology companies.
    Jon Kalb, conference chair and organiser for events such as C++Now and CppCon, and the C++ track at Silicon Valley Code Camp.
    Jaan Tallinn, one of the original founders of Skype and Kazaa, and now co-founder of the University of Cambridge-based Centre for the Study of Existential Risk.
    Jan Willis, facilitator of semiconductor community the eBeam Initiative, and previously senior vice president of marketing and alliances at Cadence Design Systems.

“As a fast-growing business, Undo Software has already benefited hugely from the advice, time, and access to contacts that the individual advisory board members have contributed,” said Greg Law, CEO and co-founder, Undo. “I’ve found their insight and guidance to be invaluable as we build the company. Formalising this support into an advisory board will bring together their skills and experience to benefit both Undo and their own ventures.”

Members of the advisory board will meet regularly with the Undo management team in order to provide strategic advice, introductions to relevant contacts and general market feedback.

About Undo

Undo is the leading commercial supplier of Linux and Android reversible debugging tools that enable software developers to record, rewind and replay their C/C++ code to respond quickly to customer critical bugs, increase their productivity and meet their development deadlines. Used by over 1,000 developers at customers that include Cadence Design Systems and Mentor Graphics to solve complex, real-world problems, UndoDB is proven to reduce debugging time from weeks to minutes, while seamlessly integrating into existing development environments. Undo Software is a privately held company headquartered in Cambridge, UK, and is a Gartner “Cool Vendor in Application Development” for 2014. For more information, see: http://undo.io/ or follow us on Twitter at www.twitter.com/@undosoft.

For more information

Chris Measures
Measures Consulting
+44 7976 535147
chris@measuresconsulting.com