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Leadership team

Laila Lotfi

VP Marketing

Laila recently joined Undo to lead its marketing team. She brings 13 years of technology marketing experience with her, including building and managing a high performance marketing team.

She was instrumental in growing a core division at Redgate Software (a well-known Cambridge success story), where she took a small software product from nothing to global market-leader, owning over 50% market share and generating an 800% increase in revenue in the space of 5 years.

She especially enjoys helping clever tech businesses grow and scale up.

Outside of work, she is almost entirely absorbed in supporting the development of an ecologically-disposed rural school in Zimbabwe and is currently looking for funding and equipment to set up a solar array and wind turbine to bring electricity to the school.

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We need talented people if we are to change the way the world understands software

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