Dr Greg Law, Founder/CEO

Greg is the founder of Undo. He is a coder at heart, but likes to bridge the gap between the business and software worlds. (Sadly, these days most of Greg’s coding is done on airplanes).

Greg has 20 years’ experience in the software industry and has held development and management roles at companies including the pioneering British computer firm Acorn, as well as fast-growing start ups, NexWave and Solarflare. It was at Acorn that Greg met Julian and on evenings and weekends, they invented the core technology that would eventually become UndoDB. Greg left Solarflare in 2012 to perform a dual CEO/CTO role. Greg has overseen the company as it transitioned from his garden shed to a scaling, award-winning business.

Greg holds a PhD from City University, London and was nominated for the 2001 British Computer Society Distinguished Dissertation Award. He lives in Cambridge, UK with his wife and two children and in his spare time, catches up on email.

Other team members

Mark Williamson


Laila Lotfi

VP Marketing

Dr Yanni Piveropoulos

Chief of Staff

Peter Green

Chief Financial Officer

Dr Julian Smith


Richard Parkins


Dr Robert Brady


Building a world in which computers tell us what they did and why