Privacy policy

This Privacy Policy covers your use of the website (the “Website”) and your use of products and services provided by Undo Ltd. (the “Owner”), and governs your privacy as a user (“You” or the “User”).

This Policy sets out the different areas where the User’s privacy is concerned and outlines the obligations and requirements of the User, the Website and the Owner. This Policy also details the way in which the Website uses cookies (see “Use of Cookies” below) and how it processes, stores and protects the User’s data and information.

Please contact Undo at [email protected] for queries and complaints related to our privacy policy.


The website

The Website and its Owner take a proactive approach to User privacy and ensure the necessary steps are taken to protect the privacy of its Users throughout their visiting experience. The Website complies with the relevant UK law and requirements governing User privacy.


Use of cookies

Cookies are small data files saved to the User’s computer hard drive that track, save and store information about the User’s interactions and usage of the Website. This allows the Website, through its server, to provide Users with a tailored experience depending on the Users’ preferences. Where applicable the Website notifies the User on their first visit to the Website of the use of cookies on their computer or device. This is to ensure compliance with relevant legislation that requires the Website to obtain explicit consent from Users before leaving behind or reading files such as cookies on a User’s computer or device.

The Website may use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of the Website. They include, for example, cookies that enable You to log into secure areas of the Website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. These allow the Owner and count the number of visitors and to see how visitors move around the Website when they are using it. This helps the Owner to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise You when You return to the Website. This enables us to personalise content for You, greet You by name and remember Your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record Your visit to the Website, the pages You have visited and the links You have followed. The Owners will use this information to make the Website and the advertising displayed on it more relevant to Your interests.

Other cookies may be stored to Your computer’s hard drive by external vendors when the Website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, although some may expire after a longer period. Again, no personal information is stored, saved or collected.

You can find more information about the individual cookies the Owner uses and the purposes for which they are used in the table below:

Cookie name Type of Cookie Targeting – Targeting – Analytical Analytical – The Hotjar privacy policy explains more about how data is collected and kept safe.

You block cookies by activating the setting on Your browser that allows You to refuse the use of all or some cookies.

However, if You use your browser settings to block all cookies (including essential cookies) You may not be able to access all or parts of the Website.


IP tracking

Contained within our website is a tracking code provided by Lead Forensics. This code enables Lead Forensics to track activity on the website and provide us with information on the IP address of the requesting computer, the date and duration of the user’s visit, and the web pages which the user visits.

The Lead Forensics tool uses IP tracking for identifying businesses and is not the same as cookies. The Lead Forensics tracking code only provides information that is readily available in the public domain. It does not, and cannot, provide individual, personal or sensitive data regarding who has visited our website. It provides information on what companies have visited our website by identifying them from their IP address. This data may be used by us to contact the business about their experience or for marketing purposes. We will not pass this data to third parties for any reason. More information can be found at

Contact & communication

Users contacting the Website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required, as detailed in the Data Protection Act 1998 and the EU General Data Protection Regulations (GDPR). Every effort has been made to ensure a safe and secure form to email submission process but Users are advised that they do so at their own risk.

The Website and the Owner may use information submitted by You in the following ways:

  • to provide You with further details of other products / services on offer; or
  • to assist You in answering any questions or queries You may have submitted; or
  • to subscribe You to email newsletters operated by the Website (but only if You have given Your express permission to do so);or
  • where You, as a consumer, have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to.

This is by no means an entire list of Your user rights in regard to receiving direct email marketing material. At no point are Your details are passed on to any third parties.

Email newsletter

The Website operates an email newsletter which informs subscribers about products and services supplied by the Website. Users can subscribe online should they wish to do so. Some subscriptions may be manually processed with the prior agreement of the User. Where Users provide their email address in respect of newsletter content from the Website, this is considered as a “soft” opt-in to receive targeted related content to the newsletter.

Subscriptions are taken in compliance with UK spam laws as detailed in the Privacy and Electronic Communications Regulations 2003 as well as the GDPR. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties.

Under the Data Protection Act 1998 You may request a copy of personal information held about You by the Website’s email newsletter program. A small fee will be payable. If You would like a copy of the information held about You, please write to the business address provided at the bottom of this policy.

Email marketing campaigns published by the Website or the Owner may also contain subscriber activity tracking facilities. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include (but is not limited to): the opening and forwarding of emails; the clicking of links within the email content; and details relating to the time, date and frequency of activity.

This information is used to tailor future email correspondence and provide the User with more relevant content based on their activity.

Subscribers may un-subscribe from such communications at any time by following the instructions detailed in the footer of each email.

External links

Although the Website only looks to include quality, safe and relevant external links, Users are advised to exercise caution before clicking any external web links that appear on the Website or in any other communication provided by the Owner.

The Owner cannot guarantee or verify the contents of any external website links. Users should therefore note that they access external links at their own risk and the Website and its owners cannot be held liable for any damages or implications caused by visiting any external links that appear on the Website.

Social Media platforms

Communication, engagement and actions taken through external social media platforms that the Website and its owners participate in are subject to respective terms and conditions and privacy policies of each social media platform.

Users are advised to use social media platforms wisely and with due care in relation to their own privacy and personal details. The Website and its owners will never ask for personal or sensitive information through social media platforms but encourages Users wishing to discuss sensitive details to contact them by telephone or email.

The Website may use social media sharing buttons to help share web content directly from web pages to the social media platforms. Users are advised that they use social media sharing buttons at their own risk and note that social media platforms may track and save Your request to share a web page respectively through Your social media platform account.

Shortened Links in Social Media

The Website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs.

Users are advised to exercise caution and good judgment before clicking any shortened URLs published on social media platforms by the Website and the Owner. Users are reminded that social media platforms are sometimes prone to spam and hacking and the Website and its owners cannot be held liable for any damages or implications caused by accessing any shortened links.

Product Usage Statistics

We may collect data based on your use of Undo’s products. We collect this for various reasons:

To protect us from unlicensed or unlawful use of our software and services

We may collect usage data in order to protect us from any unlicensed or unlawful use of our products. This data may be held indefinitely. The lawful basis for this data processing is Undo’s legitimate interest in protection from unlicensed and unlawful use of Undo’s software and services.

To improve our products

We may collect usage data in order to better understand the performance of our products.

This data will be held for three years at most. By default, this usage data is anonymized and cannot be associated to a specific user. The lawful basis for this data processing is Undo’s legitimate interest in improving our products.

With your explicit consent, this usage data can be connected to the data collected for licensing purposes, which could contain personally-identifiable data (e.g. the hash of your username), to provide Undo with better insights into how our products are used. The lawful basis for this data processing is your consent.

It’s possible to disable usage data sharing for product improvements at any time. Please refer to our technical documentation for details.

Resources & Further Information

April 2019 Edited & customised by: Undo Ltd, Unit 21 Hope Street Yard, Hope Street, Cambridge, CB1 3NA, UK.