Laila Lotfi

VP Marketing

Laila joined Undo in 2018 to lead its marketing team. She brings 15 years of technology marketing experience with her, including building and managing a high-performance marketing team.

She was instrumental in growing a core division at Redgate Software (a well-known Cambridge success story), where she took a software product from nothing to global market-leader, owning over 50% market share and generating an 800% increase in revenue in the space of 5 years.

She especially enjoys helping clever tech businesses grow and scale up.

Outside of work, she supports the development of an ecologically-disposed rural school in Zimbabwe – managing their website and building a team of active partners willing to be part of the school’s journey of transformation.

Other team members

Mark Williamson


Greg Law

Founder / CEO

Dr Yanni Piveropoulos

Chief of Staff

Peter Green

Chief Financial Officer

Dr Julian Smith


Richard Parkins


Dr Robert Brady


Building a world in which computers tell us what they did and why