Dr Julian Smith

Co Founder

Julian and Greg together developed the technology that would become LiveRecorder; the two of them then teamed up to found Undo. Julian worked side-by-side with Greg as the company grew from just the two of them, based in Greg’s garden shed, to over 40 people across the UK and US. At the end of 2018, Julian stepped down to pursue his next (ad)venture.

Julian holds a Physics degree from Oxford University and a Ph.D. in Cognitive Psychology from the University of Edinburgh. He is a keen cyclist (highlights being two solo trips across the Himalayas into Ladakh on his Moulton) and an accomplished violin, viola and baroque violin player.

Other team members

Greg Law

Founder / CEO

Laila Lotfi

VP Marketing

Peter Green


Dr Yanni Piveropoulos

Chief Financial Officer

Mark Williamson


Richard Parkins


Dr Robert Brady


Building a world in which computers tell us what they did and why